The cosmetics company Lush is launching a bubble bath it hopes will raise tens of thousands of pounds for anti-blood sports activists who sabotage fox hunts.
The Hunt Saboteurs Association will be the latest beneficiary of proceeds from Lush, the ethical producer of handmade soaps which has gained a reputation for backing radical protest groups.
The citronella and peppermint bubble bath, called The Fabulous Mr Fox, will arrive on the shelves in the coming weeks and will be on sale until Boxing Day, a traditional day for fox hunts. The company hopes the product will raise £50,000 for the activists, and said they money will be used to fund vehicles and video equipment.
Mark Constantine, the 59-year-old co-founder of Lush, which is based in Poole, Dorset, has previously donated large portions of his profits to human rights groups, animal welfare organisations and environmental protesters such as Plane Stupid, who promote non-violent civil disobedience to opposed airport expansion.
Proceeds from the Lush cosmetics empire, which is thought to be worth around £150m, have also been used to fund campaigns to support Sumatran orangutans and oppose the widening of the M1 motorway. Sea Shepherd, a guerilla conservation group that operates vessels to scupper rival ships it finds whaling in the middle of the ocean, has received £22,000 from the sale of Lush products.
Lush, founded by Constantine in 1995, has become a multinational company, with branches in north America, Japan and Australia.
The company claims to give around 2% of profits to charity and is keen to promote itself as an ethical brand. Constantine said funding activists groups was “central to what we do”.